What Is SEO And Why Is It Important? 

SEO stands for Search Engine Optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engine’s organic results. It’s the process to follow to increase the visibility of your website in search engines and get more traffic. 

SEO has two main goals. The first one is to help you understand what users are searching for online so that you can create high-quality content to satisfy their interest. The second one is to help you create a website that search engines can find, index, and understand. 

Why is SEO important? 

In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. 

If you have a website, blog, or online store, SEO can help you get free targeted traffic from search engines. The majority of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages. To take advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions. 

Find Your Competitors’ Best Performing Pages 

The more you know about your competitors’ SEO strategy, the better your own site can perform. When you take the time to figure out what’s working for the websites you compete against on the SERPs, you can take your analysis to the next level and understand why this approach is working before using this insight to inform your own approach. 

Use Supporting Content to Show Topical Expertise 

Google wants to rank the best result for any given search query, and that’s why it’s so important for you to think about optimizing for topics, not just single keywords. SEO is not only about search engines but good SEO practices improve the user experience and usability of a website. It’s good for the social promotion of your website. People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, or other social media channels. SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales. 

If you need help with SEO, get in touch with us for a 20-minute free consultation.