Public Relations & Communications
We are passionate about your media success and use our media relationships to elevate your share of voice in the media.
We have a precision driven approach to Public Relations and Communications, treating each client as an art project with its own unique and outstanding features. We work together with you to build a lasting and solid reputation to pull ahead of competitors, build a business and become a mainstay.
We are a team that is totally invested as a communications partner and know how to develop issues based, thought leading commentary to shape perception and understanding of your brand story. We are passionate about media success and use our media relationships to elevate your share of voice in the media.
We adopt the following general approach when it comes to building a long term working strategy for our clients:
1. Content Strategy
Developing a content strategy simply means deciding which type of content we’re going to create and how we’re going to distribute it. We work from a clear understanding of why our content matters in for example a Covid 19 context and the top 3 things we want readers/consumers to take away from our content. We apply a great deal of research, thinking and deliberation to the process of developing a strategy with clear goals, deliverables and desired outcomes.
2. Content Bank
A brand’s content in today’s digitally driven context is its currency and it should treat it as such. We develop materials (press releases, blog posts, social media content, etc.) to support the strategy and deliver to targeted audiences. Types of content that can be found inside the bank:
- Hard news items: Product launches, news worthy announcements, ground breaking reports backed up owned data,
- Thought leadership articles that support a specific point of view established by your brand.
3. Content Distribution
We work to amplify the share of voice of your content that make the most sense for the brand, project or campaign goals and re-purpose the content accordingly. Once the content has been “picked up” by an outside publication or published on an Internal Channel or SharePoint, it can be leveraged for other marketing materials thus given the content many cycles and good Return on PR Spend (or ROPRS).
4. Content Measurement
Content measurement that takes full consideration of the full spectrum of PR inputs must be decided upon from the onset/content strategy phase. We use a variety of metrics such as PR Value to increase in traffic to determine and benchmark the value of success.
What does the world know about your business?
There has never been a more important time to get your PR & Communications Strategy in order