Effective content writing is critical in turning site visitors into satisfied customers. The content you publish is the voice of your company and it should be unique to your company’s personality. Are you getting the results you want from your content writing? Having good content isn’t enough – you need to put out great content. Great content comes with significant effort. Any organization on its way to creating a marketing strategy cannot ignore content today. No matter what your business happens to be, your customers are online. That’s a fact.
So, what is content writing really?
Content writing is the process of planning, writing, and editing web content and typically for digital marketing. It can include writing blog posts and articles, scripts for videos and podcasts, email newsletters, keynote speeches, social media posts, web page copy, landing pages, and YouTube video descriptions. Content marketing aims to educate and inform the reader. It helps customers get familiar with a product or service. Copywriting aims to sell a product or service and encourages customers to take an action.
Write an attention-grabbing headline
The headline determines whether audiences will read the rest of your content. Headlines must be unique, useful, urgent, or ultra-specific.
Know your audience and customer avatar
Your content needs to be customer centric. Remember your content should feature subjects and language tailored to your audience. You must understand your customer avatar before you can advertise. People pay for solutions. If you don’t know your customer, you can’t offer solutions to their problems. Any content created must be about what the customer wants to hear rather than what the organization wishes to say. Build a customer persona and ensure that your content is always about your customers. Make your content so compelling that customers begin to interact and, over time, build a relationship with your brand.
Describe the features and benefits of your product or service
Features include the specifications of the product or service, facts, and statistics. Benefits are how the product or service will make them feel or how it can change their lives.
Research and Planning
Research is important to make sure you’re providing the audience with factual, current, and vetted information. Planning works with research to prepare your content for writing, editing, and publishing.
Take the time to conduct thorough topic research, so that you can produce strong, strategic ideas for your content that will resonate with your audience and drive results. The fact that your content is published does not mean you’re done with it. Tracking your content’s performance will help you assess what types of content are working for your business… and what isn’t working.
Ready to take your business to the next level? You might need to hire an experienced content marketer that can deliver results you’re looking for. Spiral Marketing Solutions provides top-notch content marketing services to help you reach target customers, generate more leads, and amplify your reach.
Get in touch with us for a 20-minute free consultation.