Welcome to #BrandAndBusiness you champion! Yes, you…
For our 6th edition of #BrandAndBusiness we’re taking a look at WCB Construction – a Western Cape based firm that is making waves in their industry.
WCB Construction has been absolutely on top of their game – redefining the role of youth-owned firms in the construction industry. According to a statement sourced from their website, WCB Construction says their good name in the industry has been earned “through hard work, uncompromising precision and constant learning and adapting.”
Uncompromising precision and constant learning – This is something that we feel everyone could learn from regardless of your industry or business. This continued learning and commitment to excellence is precisely what will be needed for WCB Construction to step up to the plate as the opportunities in the construction industry arise in the coming years. According to Mckinsey, The construction sector is one of the largest in the world economy, with about $10 trillion spent on construction-related goods and services every year.” and a recent article in Globe News Wire reports “The construction industry in South Africa is expected to record a compound annual growth rate (CAGR) of 13.2% to reach ZAR 286.2 billion by 2024. The residential construction industry in value terms increased at a CAGR of 2.3% during 2015-2019.“
We know a little something about branding and at SPIRAL we subscribe to the belief that the best kind of brand value is built into the core of a business. In other words, what makes a brand great is the business bearing the brand being excellent. In other words, the branding isn’t icing on the cake, it is the cake. In other words, a Mercedes Benz doesn’t just look nice – it also performs well because it has been built well. You get the picture… So when we heard that WCB Construction has a bursary program running to provide access to young women of colour who want to study to become civil engineers – we knew there was something special here.
I also want WCB to give back… to our communities and the next generation. We currently offer bursaries to young women of colour, who want to become civil engineers. There’s a huge shortage of qualified black women in the industry.
– Wesley Craig Beneke – CEO and Managing Director (Source: WCB Construction Website)
Meet the Founder
We’re very excited about this #BrandAndBusiness and eagerly watching as they continue to make their mark in their industry.
Thank you for reading, thank you for sharing, until next time – Cheers!